The goal was to create a set of advertising materials that would effectively communicate the brand in both online and offline environments.
This included the preparation of DTP documents for print media, as well as the creation of videos and animations intended primarily for social media.
Roles
- Graphic design
- Motion graphics
- Social media
Animations and social media
Idea
The animations were designed to instantly grab the attention of users browsing a feed or story – using rhythmic movement, vibrant typography, transition effects and elements that evoke fun, music and dance.
Production
The emphasis was on short, concise footage and a strong punchline in the first few seconds – to maximise engagement and encourage sharing.
